The Real Housewives of New York Season 5 has come to an end after part 2 of the reunion aired Monday night. A main topic of the second installment…? Heather helping Sonja with the marketing for her toaster oven project. Now, Heather is taking to her Bravo Blog titled, ‘No Good Deed For Sonja Goes Unpunished,’ to reveal her feelings towards the situation.
Heather writes, “Early in the season Sonja came to me and asked me for my hand in redesigning her logo and her overall branding — which soon also turned into a campaign for her toaster oven box. I agreed to help Sonja to create the logo to umbrella and encompass both her brands “Sonja in the City” and “Sonja Home” and further, I agreed to help her create a marketing campaign to put on the package of her toaster oven. I pulled together a team of experienced professionals and enlisted them along side me to help my friend, pro-bono. . .no cost to Sonja. Sonja has been going through difficult times and I believed in her toaster oven idea and felt that the successful launch of it could help see her out of some of her financial worries and toward independence with confidence!
There were many ups and downs during the process, including Sonja suddenly needing the toaster oven box immediately to house what she described as ensuing production?!? But I could never get any information out of Sonja. Questions regarding her business plans or even the vision for her said business went unanswered. I only ever heard Sonja say she had a change of heart about the working logo we chose when she insisted she had told us and we didn’t listen. There were many areas that made the process of helping Sonja arduous — we were working in a vacuum with no constructive feedback or input from her, and I still delivered exactly what I said I would. And somehow Sonja feels I owe her more?
I cared more about building a brand for Sonja than Sonja cared about building her own brand. I spent countless more hours with James, (big guns), Bernard, and Gian Andre DiStefano conceptualizing and executing it the ideas with absolutely no effort on Sonja’s part. Yet Sonja has gone on to say in her blogs that I did this not to help her but to “showcase my marketing expertise.” And, that she turned down a “Martha Stewart executive” to work with me. Oh really? Where was this executive when I tried to pull myself out of the nightmare? I can only wonder how Sonja feels “showcasing my marketing expertise,” does any good to anyone here but Sonja? Yummie by Heather Thomson is not an advertising firm and I am not in the business of producing branded campaigns. The truth is that what I did for Sonja was for Sonja. I hoped that if I could help to set Sonja up in the right direction and she would fly, but instead Sonja is still spinning in circles.
Sitting on the sofa and having her pull out those cards with her “sexy j” was not shocking, as much as it was insulting. I have more respect and appreciation for Sonja’s young fan who took an opportunity to get her graphic work out there than I gained during my entire experience with Sonja. Sadly, instead of potentially showcasing a young talent, it only went to prove how much Sonja actually “missed” during the project.
In the time that I first sat down with Sonja to help her, I have been to market in front of buyers with four new Yummie and Yummie Tummie Collections that I design (not to mention a product launch into a new classification with the introduction of my new line of leggings! #holla), and I have managed the image campaigns, the photoshoots, and the marketing that coincides with each launch, including a billboard campaign, up and running in NYC thru the holiday season.
Sonja on the other hand, sits still with an empty prototype box, waiting for its toaster oven and is still singing about her a “sexy j.” Anyone with diligence and focus could have taken the packaging and the campaign we created, gotten in front of a buying team, if not several, for tons of feedback and launched that damn toaster oven six months ago. You could have one in your kitchen right now and Sonja could be off and running with the start of her brand. But as she drones on about placements and oven mitts and tongs (all sold in different departments than a toaster btw) she is left with her delusions of grandeur, and I am left with the reality that that her toaster oven and branded campaign (with a switched out logo or not), will never again see the light of day. I do have adoration for SJM, but she doesn’t know the meaning of hard work and that getting arrested would be easier for her than staying focused — and that my friends, is a wrap!”
Tell Us- Who’s side are you on?
Photo Credit: Bravo